Quality alone cannot guarantee success in today’s harsh coffee industry. An approach that both new and established coffee companies are adopting is the use of innovative packaging, primarily flat bottom coffee bags with zippers. Being stylish, practical, and able to tell the brand’s story, these bags are helping to reposition coffee in stores and online.
Discovering Flat Bottom Bags with Zippers
Block bottom bags or block pouches are referred to as flat bottom coffee bags due to their firm, rectangular base, which makes them easy to stand and attractive on shelves. Reclosable zippers allow consumers to seal and preserve food for a longer period with ease.
Why Using Flat Bottom Bags Is Necessary
You need to make your brand stand out and meet the expectations of your customers. Flat-bottom bags are helpful for many reasons.
High-End Packaging and Display
Due to their box shape and flat bottom, these bags are designed to showcase your brand at the front. These bags differ from standard side gusset ones that collapse or pillow pouches that lie flat; they stand tall and give a professional impression. It makes your business noticeable in both offline and online spaces.
Maintains Freshness of Food
Being fresh is very important to coffee buyers. Integrated zippers allow people to seal the bag again, preserving the taste and aroma of the beans or grounds for subsequent uses. It strengthens the trust people have in your brand and its dependability.
Branding Canvas
Because flat-bottom bags have five panels (front, back, bottom, and two sides), there is sufficient room to display stories, nutritional information, origin, brewing instructions, QR codes, and any other necessary details. Having this space allows your business to express what makes you special and unique.
Ways to Display Your Brand Using Flat Bottom Bags
Highlight Your Business
Outline who your brand is and what it represents before starting the design phase, which includes:
- What level of expense do you expect your brand to be at?
- Do you put a lot of effort into sustainability?
- Are your beans roasted to produce single-origin or flavored blends?
Your choices for answers will direct your selection of colors, fonts, words, and fabric for the bag.
Benefit from BN Pack’s Customization Options
BN Pack, a well-known company specializing in custom packaging, offers flat-bottom coffee bags that are available for extensive customization.
- Different logo designs and finishes you can choose from
- Window features to highlight beans
- Small batches can be done through digital printing
- Both pocket zipper and front zipper types.
- Setting low order quantities and fast production.
Because of these options, small and growing coffee businesses can get professional packaging with a more straightforward and more affordable setup.
Thinking About the Contemporary Consumer
People today like food packaging that is uncluttered, easy to understand, and aesthetically pleasing. Choose only a few eye-catching graphics, readable fonts, and colors that match your brand. A white bag with gold text gives an elegant touch to a luxury coffee brand, while kraft paper with a map shows the origin for organic or artisanal sellers.
Highlight Your Business Values
Flat-bottom bags provide ample space to showcase your brand. This can be used to exchange messages.
- Source of products like beans, snacks, etc.
- Following standards for ethics and sustainability
- Different products and safety
- Environment-friendly certifications such as organic or fair material
If customers realize why your coffee is different, they tend to stay loyal to you.
Convenient and Easy to Use
The zipper on your bag helps keep your coffee fresh after the first use. Present it as an easy way for shoppers in your advertising. Additionally, many people continue to use their resealable bags, so the brand is visible in their daily lives.
Boost the Virtual Brand Image
The items are made from recyclable or biodegradable materials. These use water instead of solvents to keep the ink flowing. Also, explain that your product packaging does not contain any plastic. Moreover, you can show your Industry certifications or sustainability certificates to make your brand more authentic.
Examples of Growing Coffee Brands
Many successful brands in the coffee industry are growing because of their upscale packaging. Brands that opt for flat-bottom bags typically have more shelf space and online visibility. Due to their bold designs, practical features, and environmental awareness, these companies are perceived as reliable, high-quality, and trustworthy.
Conclusion
To be competitive in the coffee industry today, it’s not enough to serve great coffee, but to offer a complete brand experience too. These bags have zippers and no base, which lets them look appealing, stay fresh for a long time, and help tell the origin story of your coffee. Eco-friendly packaging from BN Pack enables coffee brands to enhance their market position, expand their customer base, and foster loyalty among them. New products or a new brand logo might benefit most from excellent packaging design that stands out in the market.